About self-directed investing

For DIY investors, self-directed investing allows you to trade stocks, mutual funds, exchange-traded funds (ETFs)1 and options, directly online. When you open a self-directed brokerage account, you choose what you would like to invest in, as well as when you would like to buy, sell or trade investments in your portfolio.

With our self-directed brokerage accounts, you place stock, ETF, mutual fund, bond and option trades on your own, either online or by phone, with an additional fee through the Wealth Management Advisory Service Center.

Self-directed investing is a great option for individuals who have experience with investments and trading online.

Getting started

  • Before you open an account, it is best to determine how much you want to invest, explore the types of investments you would like to have in your portfolio, weigh the benefits and risks of those investments and feel comfortable managing your own account.

  • Once you are ready to start, you can apply for a self-directed brokerage account through our online application. Currently, self-directed investing is only available to existing clients of U.S. Bancorp Investments and its affiliate U.S. Bank.

  • You can also call us for personal help with your application at 800-888-4700.

You will be able to begin trading as soon as your account has been approved and we have received funding.

You may receive 100 free trades per year2 and $4.95 for stock and ETF trades after that. Find out more about cost and fee information for trading from your brokerage account on our brokerage fees page.

You are eligible for 100 free trades per year if you have a self-directed brokerage account with U.S. Bancorp Investments that is enrolled in paperless document delivery, as well as a U.S. Bank Smartly™ Checking account offered by our affiliate U.S. Bank.

There is no minimum to open a self-directed account.

You have the option of opening different types of accounts when you choose self-directed investing, including:

  • Individual accounts
     

  • Joint accounts
     

  • Traditional IRAs
     

  • Roth IRAs
     

  • SEP IRAs
     

  • Trust accounts
     

  • Custodial accounts

You must have an existing U.S. Bank or U.S. Bancorp Investments relationship and access to your accounts online to open any of these self-directed investing account types. Corporate accounts and non-incorporated organization accounts are not eligible for self-directed investing.

Yes, you can open a traditional IRA, a Roth IRA or a SEP IRA with a self-directed brokerage account.

Managing your investments

With our consolidated dashboard, accessing all your accounts in one place is easy. Log in at usbank.com using your User ID and Password to view your U.S. Bank and U.S. Bancorp Investments accounts from your dashboard. Not currently enrolled for online access to U.S. Bank or U.S. Bancorp Investments accounts? Get started by visiting usbank.com and clicking “Create a username and password” under Account login.

The mobile app is available for both Apple and Android phones. To download the app, go to the App Store or Google Play and search for U.S. Bancorp Investments. Then select the “Mobile Brokerage” app.

There are two ways to transfer a brokerage account to U.S. Bancorp Investments

  1. Online: Log into usbank.com and go to My Accounts. From there, click on Investment Accounts and then Transfers. Choose Asset Transfers from the dropdown and fill out the online form.

  2. By Phone: 800-888-4700 and speak with a representative. You'll be asked to fill out a form and return it to us.

Get help with your portfolio

  • Through our online Wealth Management Advisory Center, U.S. Bancorp Investments offers you a wide variety of online investment tools, financial calculators and educational material to help you determine if you’re on track to meet your investment objectives.

  • Here you can also stay up-to-date and informed on financial markets with real-time market news, snapshots and quotes on your current and prospective holdings in your portfolio.

  • You can also receive personal assistance from an investment professional by calling the Wealth Management Advisory and Service Center at 800-888-4700.

  • For step-by-step help, you can securely share your screen using our CoBrowse feature. Screen sharing, or “CoBrowse,” is an easy way to share your device’s screen, wherever you are and whenever you choose, to get guided help.

New to investing? We are here to help.

 

Self-directed investing is not the only option you have when you begin your investment journey with U.S. Bancorp Investments. We also offer a robo-advisor approach with Automated Investor that invests your money for you. Take our quiz to see which of our investment options are right for you.

Automated Investor is exclusively for customers of U.S. Bank. Log into usbank.com to open an account today or call 866-758-8655.

Take the next step

Call 800-888-4700
Request a call
Start Investing
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Disclosures

Self-directed investing legal agreements & disclosures

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  1. Exchange-Traded Funds (ETFs) are subject to risks similar to those of stocks, such as market risk. Investing in ETFs may bear indirect fees and expenses charged by ETFs in addition to its direct fees and expenses, as well as indirectly bearing the principal risks of those ETFs. ETFs may trade at a discount to their net asset value and are subject to the market fluctuations of their underlying investments.

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Investment and insurance products and services including annuities are:
Not a deposit • Not FDIC insured • May lose value • Not bank guaranteed • Not insured by any federal government agency.

U.S. Investments is a marketing logo for U.S. Bancorp Advisors.

U.S. Bank, U.S. Bancorp Advisors, and their representatives do not provide tax or legal advice. Each individual's tax and financial situation is unique. Clients should consult their tax or legal advisor for advice and information concerning their particular situation.

For U.S. Bank:

house icon Equal Housing Lender. Deposit products are offered by U.S. Bank National Association. Member FDIC. Mortgage, Home Equity and Credit products are offered by U.S. Bank National Association. Loan approval is subject to credit approval and program guidelines. Not all loan programs are available in all states for all loan amounts. Interest rates and program terms are subject to change without notice.

U.S. Bank is not responsible for and does not guarantee the products, services or performance of U.S. Bancorp Advisors.

U.S. Bank does not offer insurance products. Insurance products are available through our affiliate USBA Insurance Services.

Brokerage and investment advisory products and services are offered by U.S. Bancorp Advisors, LLC, an SEC-registered broker-dealer, investment adviser, member FINRA and SIPC, and subsidiary of U.S. Bancorp and affiliate of U.S. Bank, N.A. U.S. Bank is not responsible for and does not guarantee products, services or performance of U.S. Bancorp Advisors.

U.S. Bancorp Advisors is registered with the Securities and Exchange Commission as both a broker-dealer and an investment adviser. To understand how brokerage and investment advisory services and fees differ, the Client Relationship Summary and Regulation Best Interest Disclosure are available for you to review.

Insurance services are offered by USBA Insurance Services, a dba of U.S. Bancorp Advisors, having a California domicile and principal place of business at 800 N. Brand Blvd., 16th Floor, Glendale, CA 91203, CA Insurance License #6011694. Products may not be available in all states.

Pursuant to the Securities Exchange Act of 1934, U.S. Bancorp Advisors must provide clients with certain financial information. The U.S. Bancorp Advisor Statement of Financial Condition is available for you to review, print and download.

The Financial Industry Regulatory Authority (FINRA) Rule 2267 provides for BrokerCheck to allow investors to learn about the professional background, business practices, and conduct of FINRA member firms or their brokers. To request such information, contact FINRA toll-free at 1-800‐289‐9999 or via https://brokercheck.finra.org. An investor brochure describing BrokerCheck is also available through FINRA.

Municipal Securities Education and Protection– U.S. Bancorp Advisors is registered with the U.S. Securities and Exchange Commission and the Municipal Securities Rulemaking Board (MSRB). An investor brochure that describes the protections that may be provided to you by the MSRB rules and how to file a complaint with an appropriate regulatory authority is available to you on the MSRB website at www.msrb.org.

Please refer to our disclosures and agreements.