Cash-back deals are personalized based on how you use your eligible U.S. Bank debit or credit cards and how actively you participate in the program. The more often you use your cards and complete deals the more tailored your offers become.

To customize your experience, you can favorite merchants by tapping the heart icon on any offer tile. This helps you keep track of your preferred merchants and influences future deal recommendations.

Each cardholder receives their own personalized cash-back deals. These deals are shared across all their eligible cards. If you have a joint signer or authorized user, they’ll receive their own unique set of deals.

Once you activate a deal, you can redeem it using any of your eligible cards. See also: How do I activate new cash-back deals and view previously activated ones?